Founders — startup tycoon

Every tunable simulation constant. Money values are edited in dollars; rates are fractions (0.05 = 5%). Modified values are highlighted — click ↺ to restore one, or use the Presets tab to reset everything.

Starting conditions

Starting capital ($)Starting tamStarting qualityStarting brand

Product & engineering

Founder effortDebt dragFeature per capacityQuality per capacityQuality erosionDebt per featureDebt repay per capacityFeature half

Pricing & appeal

Reference price ($)Price elasticityPrice appeal maxPrice max multAppeal feature baseAppeal feature spanAppeal brand floorAppeal brand spanPrice churn coefPrice churn grace

Marketing & brand

Marketing unit ($)Marketing scaleMkt convSales boostSpend deploy base ($)Spend deploy per gtm ($)Brand per mkt employeeBrand spend divisor ($)Brand spend capBrand decay

Churn & service capacity

Base churnReprice graceReprice shock coefReprice shock maxTotal churn maxQuality churn coefMax churnCompetitor churn coefCompetitor churn maxCapacity baseCapacity per engopsStrain churn coefStrain churn maxChurn val healthyChurn val coefChurn val floorEvent outage churn addEvent concentration churn frac

Costs & salaries

Eng salary ($)Sales salary ($)Mkt salary ($)Ops salary ($)Infra per customer ($)Debt infra penaltyOverhead base ($)Overhead per employee ($)

Valuation

Val base multVal growth coefVal margin coefVal margin baselineMin multMax multMin arr for rev mult ($)Arr growth floor ($)Arr history len

Debt & fundraising

Debt interest rateDebt limit arr multipleRep valuation bonusRep exit bonusMax round investor frac

Exit

Exit min arr ($)Acquisition premium

Morale

Morale base targetMorale growth coefMorale layoff per headMorale layoff capMorale overworkMorale runway floorMorale lerp

Market cycle

Hype baseHype ampHype stepHype minHype maxSector base growth

Events

Event personal probEvent shared probEvent base weightEvent cooldown qtrsEvent grant customer maxEvent viral signup multEvent grant cash ($)Event funding winter val multEvent funding winter qtrsEvent poach counter ($)Event whale cash ($)Event whale revenue fracEvent whale techdebt addEvent lawsuit revenue fracEvent burnout devcap multEvent great hire bonus ($)Event press brand addEvent new entrant pull multEvent new entrant qtrsEvent rate hike interest multEvent rate hike qtrsEvent sector boom offer multEvent sector boom qtrs

Investor mode

Investor unlock ($)Investor deals per quarterInvestor horizon min qInvestor horizon max qInvestor base lowInvestor base highInvestor base gammaInvestor luck sigmaInvestor outcome max multInvestor fail prob maxInvestor fail prob minInvestor mark sigmaInvestor news probInvestor news move thresholdInvestor acq offer probInvestor early exit premiumInvestor bond yield qInvestor stock drift qInvestor stock betaInvestor stock vol q

Other

Quality price premiumQuality price baselineCompetition coefCulture startCulture baselineCulture spend scaleCulture spend capCulture payroll floor ($)Culture decayCulture layoff hitCulture crunch hitCulture productivity coefCulture marketing coefCulture resilience

Admin — game configuration